Buying the News: How Leftwing Donors Are Taking Over Local Journalism

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Real Clear Investigations

American journalism has experienced a spectacular collapse in the last 25 years – daily newspaper circulation has declined from over 60 million subscribers to just over 20 million. And the trend is accelerating: According to the Pew Research Organization, the average monthly number of unique visitors to the websites of the country’s top 50 newspapers plummeted 20% in one year from 2021 to 2022.

At the same time, the remaining readership expresses a historically low level of faith that the news they are getting is accurate. Just 32% of Americans say they have a “great deal or a fair amount of trust” in the media, according to polling from Gallup.

 

If there is a bright spot here, polling has long shown that American consumers trust local media more than the national press. “In 2021, Americans were 17 points more likely to say they trust reporting by local news organizations ‘a great deal’ or ‘quite a lot’ than to trust reporting by national news organizations,” notes a survey done by Gallup and the Knight Foundation. But the rapid consolidation of the news industry has adversely affected the level of trust in the news Americans are consuming. 

 

The left-leaning MacArthur Foundation is committed to spending $500 million on local journalism. 

MacArthur Foundation

Local news organizations, however, have been hit especially hard by the decline in readers. Many have folded, cut staff, been purchased by private equity firms, or absorbed by national news organizations, which has diminished their editorial independence. 

In recent years, hundreds of millions of dollars in new investment poured into local media in what appears to be a salutary injection of faith in the power of the community or regional press. However, the lion’s share of these investments is coming from sources some worry will further undermine trust in the media – progressive foundations and left-leaning activists who have overtly ideological and partisan agendas. While conservative donors also support news outlets (including RealClearInvestigations), their contributions are far smaller than those coming from the left – contributions large enough to radically remake the local news landscape. Significant examples of that largesse include:

• The MacArthur Foundation’s launch of its “Press Forward” initiative last fall, which committed to spending $500 million over the next five years to “enhance local journalism at an unprecedented level to re-center local news as a force for community cohesion; support new models and solutions that are ready to scale; and close longstanding inequities in journalism coverage and practice.” 
• The National Trust for Local News’ 2021 announcement of its goal of amassing $300 million for a “non-profit newspaper company dedicated to protecting and sustaining community news … [to] publish sustainable community newspapers that safeguard the public trust, elevate the facts, empower communities with solutions, and foster a strong sense of place.” Last year, the National Trust for Local News quietly acquired Maine’s largest paper, The Portland Press-Herald, along with 22 other newspapers in the state. 
• The creation of States Newsroom, which was founded just six years ago with the goal of “nonpartisan coverage of state policy,” and has already formed partnerships with local outlets in all 50 states. Its stated mission is “hard-hitting reporting and commentary to change the political debate.”
• The creation of The American Journalism Project, which describes its mission as “venture philanthropy,” has committed $55 million to “rebuilding local news.” 

RealClearInvestigations reached out to States Newsroom, National Trust For Local News, American Journalism Project, and Courier Newsroom. None of them responded to a request for comment.

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